Sales trend analysis销售趋势分析
Review ordered units and ordered product sales by supported period and product granularity. Compare periods to understand changes in your own business.按支持的周期和商品维度查看订购件数及商品销售额，比较不同时期的自身业务变化。
Home / Sales analytics首页 / 销售分析Sales analytics销售分析
Understand performance within your own seller business.围绕卖家自身业务，分析销售表现。
Review authorized sales and traffic information by period and product, then use the results as inputs to inventory planning.按周期与商品查看授权销售及流量信息，为库存计划提供可核对的输入。
Sales and traffic, with a clear business purpose.明确销售与流量数据的用途。
Amazon’s Sales and Traffic Business Report requires the Brand Analytics role. Access depends on the applicable permissions and seller authorization.亚马逊销售与流量业务报告需要 Brand Analytics 角色；接入取决于相应权限与卖家授权。
Product traffic context商品流量表现
Review report-provided sessions, page views and product metrics where available. The source report defines each metric and its granularity.在报告可用范围内查看会话数、页面浏览量及商品指标；指标口径和粒度以来源报告为准。
Inputs for replenishment为补货提供依据
Use historical unit sales with current stock and seller-defined lead times to assess coverage and prepare recommendations for manual review.结合历史销量、现有库存及卖家设置的提前期，评估库存覆盖并生成供人工审核的建议。
What the analysis is based on分析依据与计算边界
| Item项目 | Explanation说明 |
|---|---|
| Source数据来源 | Authorized SP-API reports and sales data; seller-entered planning parameters.卖家授权的 SP-API 报告与销量数据，以及卖家输入的计划参数。 |
| Report example报告示例 | GET_SALES_AND_TRAFFIC_REPORT — Sales and Traffic Business Report.GET_SALES_AND_TRAFFIC_REPORT，即销售与流量业务报告。 |
| Dimensions分析维度 | Seller account, marketplace, supported date period and product identifiers such as ASIN or SKU.卖家账户、站点、支持的日期周期及 ASIN、SKU 等商品标识。 |
| Freshness数据时效 | Show the reporting period and last successful synchronization time. Report processing and API availability may cause delays.展示报告周期和最近成功同步时间；报告处理及 API 可用性可能造成延迟。 |
| Calculation计算口径 | Explicit inputs and formulas. Recommendations are estimates, not a guarantee of demand or stock availability.使用明确输入和公式；建议属于估算，不保证实际需求或库存可用情况。 |
Analysis is provided for the authorizing seller. We do not aggregate data across different customers to provide or sell benchmarks or data products. Buyer names, shipping addresses and phone numbers are not inputs to inventory or sales analysis.分析服务于授权卖家自身。我们不汇集不同客户的数据来提供或出售基准或数据产品；买家姓名、收货地址和电话号码不作为库存或销售分析的输入。
Follow sales through to costs and operating results.从销售表现，进一步核对成本与经营结果。
Profit & settlement review利润与结算核对
Use authorized Amazon settlement and fee records, order revenue, product costs and carrier bills to review operating results. Check the currency, reporting period and included charges; incomplete costs or timing differences can change the outcome.结合授权亚马逊结算及费用记录、订单收入、商品成本和承运商账单查看经营结果。须核对币种、统计周期和纳入费用；成本不完整或时点差异会影响结果。
Profit analysis module利润分析模块FedEx shipping-charge reconciliationFedEx 配送费用对账
Review carrier charges against relevant shipment and order records to support shipping-cost reconciliation. The workflow uses necessary business references and charges, not buyer contact details as profit-analysis inputs.对照相关配送和订单记录核对承运商费用，支持物流成本对账；使用必要业务参考信息与费用，不将买家联系方式作为利润分析输入。
FedEx reconciliation moduleFedEx 对账模块Advertising keyword data is handled through the separately authorized Amazon Ads API module and remains subject to its permitted advertising use. It is not buyer-profile or unrelated marketing data.广告关键词数据通过独立授权的 Amazon Ads API 模块处理，并限定于其允许的广告用途，不是买家画像或无关营销数据。
See the workflow with our team.预约演示，了解完整业务流程。
Tell us your marketplaces, fulfillment methods and planning needs. We will confirm available features, connection requirements and a quote.告诉我们您的站点、配送方式及计划需求，团队将与您确认可用功能、接入条件及报价。